Example

INTERNAL COMPANY REPORT

TRADE ACTIVIATIONS
90
70
90
70
800
400
ON-TRADE COUNT VISITS
OFF-TRADE COUNT VISITS
CONSUMER ACTIVATIONS
NUMBER EDUCATED
NUMBER OF SAMPLES
10
30
10
30
200
600
1200
72
18
70
NUMBER OF SAMPLES
NUMBER EDUCATED
TRADE AND CONSUMER
ON TRADE ACCOUNT VISITS

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